Finding locations to list your business online can be hard. Some are expensive, some offer little benefits while others take months to get approved.
Good quality links not only help drive more customers to your business by allowing you to appear in more search channels, but also help improve the SEO of your business.
For this reason, we've put together a list of locations you can list your business online. All the listings below offer free online listings to businesses in Australia at the time of being published, however, we suggest that you properly consider if each listing is right for you by checking the appropriate terms and conditions on each site.
Get started at Google Business. Google Business offers a range of benefits including
- Appearing in Google "local search" (the 3 or 4 listings next to the map at the top of Google search results)
- Easy customer access as they can get your contact details simply with services like Google assistant
- You can appear in Google Maps
- You get the business profile in Google search results
Once your listing is created, don't forget to verify it. Verified listings will help give your listing an extra boost.
Join the world's biggest social media platform. With many millions of people logging on every day, you can reach a large number of people in a very short time. Facebook offers free listings, but you can also pay to improve the visibility of your business with sponsored ads.
Google Plus is a social media platform. It offers a range of benefits including adding your posts to the Google index if Google if it reaches Google's quality requirements, plus it can be used to target a lot of specific demographics and groups. This is a common platform for technical groups which may be exactly who you plan to target.
Instagram is one of the fastest growing social media platforms. Instagram is designed to run best on mobile phones, and offers a range of great ways to show of the aesthetics of your business as well as images of your products, staff and shop. You can also take advantage of hashtags which are often used as a way to search content.
Register your business right here on It's Ballarat. It's Ballarat has the benefit of being about to create listings without the need for an account, though by raising a listing with an account proves extra functions such as listing edits and promoting your business.
True Local provides many strong online listing categories such as when searching for local venues or services. You also have simple access to change your listings at any time. Note that when raising a listing, it's best to create one with an account so you can easily change it later. If you raise an account while not logged in it can be hard to gain access to the page.
Most commonly known for the Yellow Pages book, the Yellow Pages can offer both paid and free listings. The free listings are great as an introduction, but paid listings have a list of benefits such as having your business appearing in more places and adding extra content onto your listings.
Womo is very similar to Yelp. It offers people the ability to review your business online. By creating a listing with Womo you give your business the ability to put their best foot forward, rather than waiting for reviews to do their thing.
Super pages is run and operated by Super Media. Though offering free listings, there are paid options which include the ability to add extra information to your listing and more visibility on some pages.
Aussie Web is seen by a large number of people every month and is great at getting seen under a range of search terms. This is partly due to their blog posts which they use to support their online listings, and also partly to the large number of online listings.
Bonus Listing - Hotfrog is a global business listing platform offering a range of features including services lists, useful blog posts and they have a regularly active social media presence.
Consider the following
When raising business listings, consider the following to help your business get the best results:
- Be accurate - Make sure that your listings have all the correct information such as addresses, emails and opening hours. Update them if they change.
- Add images - Adding images not only makes your business look more enticing but it's also more professional.
- Be informative - Add information that your users are looking for. Don't talk about something that isn't directly relevant to your business.
- Keep it short - By keeping your content straight to the point, users will be more engaged in what you have to say.
For more information about getting found online, or to find out more about professional SEO services please don't hesitate to contact our sponsor on SEO Ballarat.
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